In economic development, the let's-call-our-cities "cool" nonsense has gotten so bad, I'm going to make this a regular feature. I'll provide examples of silly, embarrassing economic development efforts that were actually created by adults, but sound like they came from a 10th grade social studies project.
And no better place to start this off than with Michigan's "cool cities", an initiative which shows what happens when you combine the strategies used by 8th graders to become more popular, with the recommendations of a Richard Florida book. Jennifer Granholm, the queen of job destruction, won't let up, and actually held a "creating cool" conference. It's not clear from the press release if it was held before or after cheerleading practice.